As the economy moves up and down, consumers are looking for products and companies that provide comfort and reliability. Handmade products can often fit that need.  Each product has been lovingly … read more

You may have just opened your store or have been serving your community for years. Either way, you can involve your brand with the community in a new or maybe an unexpected way.If you can involve … read more

When it’s the hottest time of the year, it is often hard to think about the holiday season or even the fall buying season.  But according to the National Retail Federation, more than half … read more

Experiential retail goes beyond the traditional transactional model of buying and selling goods. It's about creating immersive and memorable experiences that engage customers on a deeper level. Inst … read more

What is a better customer? One that shops regularly in your store, one that spends a significant amount of money when they come in, one that makes your staff smile as they come through the door, a … read more